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A call to action ad (also used as an A5 flyer) and an awareness ad. I successfully argued the need to separate a call to action ad (as soon as an oil spill has occurred) (also used as an A5 flyer) and an awareness ad. The adverts also ran in Afrikaans.


Client: World Wide Fund for Nature South Africa (WWF-SA) / The Seabird Rescue and Rehabilitation Centre (SANCCOB).
Illustrator/Cartoonist: Derek Bauer.
Art director: Kevin Shields.
Designer: Rupert Pluck.
Ad agency: Herdbuoys eKapa.