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About Us

About House of Ink Copywriting

“Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.”

Do you dream of a strong future for your products, services and people? If yes, welcome to our website…

Just like a great movie starts with a great script, great branding begins with great copywriting.

House of Ink Copywriting Works was founded by Johan Emerson Grobler, a freelance copywriter and brand practitioner based in Cape Town, South Africa. In short, we practise the delicious art and craft of creation and writing.

We create impactful, individually written and results-orientated ideas and documents.

We have worked as a freelance and full-time writers, for agencies, consultancies and directly for clients, and have experience in a variety of products and markets.

We have developed strong relationships with brand professionals across the primary brand practitioner categories: research, advertising, strategy, PR and digital.

We offer a selective copywriting service, depending on client maturity and client budgets. Our offering and experience makes it unnecessary for clients to waste time rewriting uncreative, off-strategy or badly written documents. Client confidentiality is assured.

We make our clients and their clients’ lives easier by making magic on the page and magic on screen. We seek to create strong demand-end value by enriching the lives of our clients and their clients.

We help clients create vibrant brands that live up to their full brand potential by writing the ideas and words for communication and adverts in traditional and digital media. This involves combining words, ideas, still images, moving pictures, dialogue, actions, and/or music.

This site will give you a good idea of our understanding of various aspects of branding, some of the work we’ve done, as well as more about writing and copywriting.

Go ahead, make your day. Contact us for a cost estimate, an appointment or to check our availability.

More about Johan

Johan is fluent in English and Afrikaans and proficient in Portuguese, French and Dutch.

Chronologically, he first came to proofreading, followed by editing, technical writing, copywriting, media liaison/PR, translation (English to Afrikaans and vice versa), features writing and screenwriting.

He excels at creative work and delivers to deadlines. He has named several businesses and friends’ cars.

He holds a BA and an Honours in Philosophy (Stellenbosch University).

He has edited a paper by the micro-credit pioneer and Nobel Peace Prize winner Prof. Muhammad Yunus.

Warning: He often finishes other people’s coffee, with or without their consent.

Past experience (full-time)

Head of business services, Developmentnomics (Pty) Ltd, Cape Town (researcher, author and editor of the agency style guide, client brand asset management framework, and client proposals) (July to December 2011)

English and Afrikaans sub-editor, TygerBurger and City Vision, Cape Town (September 2007 to January 2008)

Production manager, Ma-Afrika Films, Stellenbosch (September 2006 to July 2007)

Features writer and assistant editor, Top Companies Publishing and Events, Cape Town (June 2005 to August 2006)

Media liaison, Seeff Properties, Cape Town (May 2002 to January 2004)

Senior copywriter, translator and editor, Zoom (Ogilvy), Cape Town (September 2000 to April 2002)

Copywriter, translator, editor and proofreader, Pro-Ad, Somerset West (June 1998 to November 1998)

Copywriter, editor, translator and proofreader, IMA/Publicis, Cape Town (April 1995 to May 1998)

Vision and pledge

House of Ink Copywriting Works seeks to create ideas and communication:

• that people want to be with
• that make people laugh
• that make people think
• that leave people touched, moved and inspired.

We understand that, whether or not a client buys a brand, product or service depends on, among others:

• the extent of its authenticity
• the strength of its value proposition
• the strength of the emotional connection made
• the strength of the idea and its execution
• the media positioning and budget reach.

We seek to do work that feeds into people’s interests and concerns, rather than wastes their time.

House of Ink Copywriting Works declares:

• that the copywriting and brand work we deliver seek to deliver value, or service plus, concerning price-value, process and usage.
• that our brand is built on the attributes and values of, among others, experience, creativity, a collaborative approach and timely delivery – and results in work that your clients can believe in.

Who we work with

Mark Harley

Web developer
D-Eco Creative Collaboration
26 Rameron Avenue, Kommetjie, Cape Town
T: 021 783 1797
M: 079 060 7197
W: www.d-eco.co.za
E: mark@d-eco.co.za

Rupert Pluck

Art director, designer, web developer
iLike Design
W: www.iLike.co.za
E: rupert@iLike.co.za
T: 021 671 7247
M: 076 297 7561

Craig and Juliana Cockcroft

Branding, art direction and design
T: 021 9754896
M: 083 556 4525
W: www.jackrusseldesign.co.za
E: craig@jrdesign.co.za

Afsana Khan

Creative director and brand therapist
Endor Media
M: 083 2263 564
T: 021 534 5241
W: http://endormedia.co.za
E: afsana@endormedia.co.za

Terry Adams

Pixel Ninja design, development and illustration
T: 021 4483741
M: 082 854 6193
W: http://www.pixel-ninja.co.za
E: terry@pixel-ninja.co.za

Dave Germishuys

Multimedia designer and developer
M: 078 113 0435
E: dgermishuys9@gmail.com

Ethel Ramos

Account Director, Text 100
Public relations and communications
T: 011 775 5700
2nd Floor Block A
, Sandton Close 2, Cnr. 5th Street and Norwich Close, Sandton

Dominique van Onselen

Founder and director, Influence PR
M: 082 802 8184
E: dominique@influencepr.co.za
PostNet Suite 19, Private Bag X1, Vlaeberg, Cape Town

Charl Redelinghuys

Channel Strategist, Nota Bene
Digital and traditional media strategy, planning and buying, site/environment selection, media negotiation, media optimisation
M: 079 342 6968

Peter Marx

Principal, Purple Pine PR
T: 021 914 6388
M: 082 619 5900
E: peter@purplepine.co.za

Claire Louise Thomas

T: 078 430 4730
Cape Town
W: www.imageincubator.com

Kobus Marais

Principal, Minuteman Press
T: 021 424 3004
E: kobus@minutemanpress.com
220 Loop Street, Cape Town 8001